Your Advertisement

My ad is for Harley Davidson motorcycles. The ad is very artistic and creative with the way it uses all the parts of a motorcycle to create the face of a human. I got it from a Rolling Stones magazine. This magazine most likely has many males over the age of 30 that are amongst its readers. The target audience are most likely males above the age of 30 that have a rock n' roll personality. The ad's design seems to resemble this personality with its artistic and eccentric representation. The ad uses its white space very well in the way that you don't even notice it. It correlates well with the layout of the magazine ad. The ad immediately catches the readers attention, especially if they catch that the parts make up a face. They they begin to look at it longer once they notice this in order to figure out what the ad is telling them. They then draw their eye to the corner of the page where it has a picture of a bike in full completion saying "build your own". It is a very clever and creative way to send the message they are trying to get across.