Advertising

At this time in year, there have been a lot of holiday ads that are always appealing to me. Most of the time, the companies are using Santa Claus as a character while trying to sell all their products. The one that caught my eye is a Chevy commercial who has a car salesman looking exactly like Santa Claus while dressed up in a suit. He has the massive white beard and the big belly. At the beginning he walks into an employees room and the rest of the employees are looking at him because he had ate all the cookies that were left on the table the night before. It is a funny scene because all the employees know the guy isn't Santa Claus but he wants to be him since its Christmas time. At the end of the commercial, the Santa character is helping a customer with a truck. The customer says "yeh, I could really use a silverado since I like to hunt". Santa responds "Oh yeah? What do you like to hunt?" The Customer then replies immediately, "Dear!" he then looks at who he was talking to, realizing he looks just like Santa and corrects himself by saying, "Fish!"

This was a funny commercial and caught my attention mostly because of the Santa Claus character within the commercial. The sense of humor made me like it as well. Companies know Santa sells, so a lot of them are featuring him in their commercials during this time of year. 

As far as an ineffective commercial, its hard for me to think of one. The most recent would have been the chase sapphire credit cards regarding customer service. They show a customer service person talking like an automated recording. They go on to say, "We know how you hate customer service automation, and so do we". I just felt the commercial is overdue, and that they need to come up with a better way of representing their customer service.