Democracy of Goods

After reading the article "The Appeal of the Democracy of Goods" I think the analytical tool being used is the advertisement from the Ladies Home Journal that is being read. The thesis however, I believe is in the second paragraph when it explains the most persuasive advertising strategies of the 1920's. It says, "According to this idea, the wonders of modern mass production and distribution enabled everyone to enjoy society's most desirable pleasures, conveniences, with each advertiser who used the formula." They compare the average person to the riches while explaining although the richer may have the luxury's no one can enjoy this type of coffee anymore than the next. The article then organizes itself into balance, movement, unity, proportion, clarity and simplicity, and emphasis. These five elements state how an advertisement needs to be set up in order to be effective to the consumer.